The single most important benefit of Power Leads program is that the leads we generate are of the highest possible quality, unmatched by any other lead generation service on the Internet:
a) they are completely targeted and unique (many other programs sell "recycled" or shared leads which get resold to other clients)
b) there is no subscriber or publisher fraud, as the ads are published on authority sites only
c) the undeliverables ratio is extremely low
d) they are not "pre-checked"
e) they are not incentivized
Purchasing a ready list of email addresses puts you in a very difficult situation, as you are not allowed to use it according to the anti spam law. You cannot email the subscribers who have not requested the information from you expressly. The truth about purchased lists is that the same leads are being sold to many people. As a result, those email addresses becomecluttered with unwanted emails, and are no longer used due to excessive spam. This is definitely not the way to go for your business and at GetResponse, we do not allow such leads to be imported into the account.
